Product Designer based in Brooklyn, NY
Motif PhotosDesign Lead (Brand, Web, Marketing), December 2018 - Present
Built design process and development infrastructure (designOps: tools, ways of working, design ethos) at Motif Photos, a mac & iOS photo bookmaking startup offered in 32 countries. Motif is the first consumer venture from the world's largest B2B printer, R.R. Donnelley- a Fortune 500 with 35K employees.
UniqloInternal UX Consultant, Dec 2017 - Apr 2018
Developed a coding automation tool through contextual research and service design to help the 6 person team eliminate user error when developing emails, meet production goals, and increase email personalization.
Marie ForleoUX Consultant, September 2015 - October 2015
Marie Forleo is a multimillion-dollar online education platform for entrepreneurship endorsed by Oprah & Richard Branson with students in 148 countries and 609+ job industries - I led strategy, information architecture, and wireframing to transform MarieForleo.com from a basic Wordpress blog into a fully-developed learning resource hub which has helped 55,000+ students pursue entrepreneurship. The site format quickly became a template replicated by industry competitors.
Steven Chu StudioWeb Designer, Developer, & Shopify E-commerce Consultant, Sept 2010 - Dec 2017
Launched and managed Shopify stores for e-commerce brands including: Marissa Webb, former Global Creative Director of Banana Republic and J. Crew; a gold and diamonds jeweler; and consulted for Mary Kate & Ashley Olsen, MONSE, S. Rothschild, and Steven Alan.
B.S. in Business Administration & PsychologyHaas School of Business
University of California, Berkeley
Adobe Creative Suite
HTML + CSS
Areas of FocusUser experience design
Responsive web design
basic Motion graphics
Mentorship & coaching
Studio & documentary photography