Aligning The North Face ecommerce UI with adventure
TNF is known as much for their sharp gear as they are for their immersive in-store experiences and documentary adventure films. Their ecommerce channel however felt like an afterthought to their otherwise meticulous and bold world. In this personal project (and as an outdoor enthusiast myself), I took a dive into their missed opportunities and how I'd approach unifying their design language across points of engagement.
Consistent visual language between online and in-store. UI + microinteractions communicate identity of bold exploration. Navigation architecture improved overall.