work

The North Face E-commerce Redesign

While TNF meticulously defines their brand storytelling language in-store and in media, their e-commerce UI is a drastic departure. In this personal exploration (as an avid outdoor enthusiast!), I tackle their missed opportunities and present my solution of unifying their UI language across point of sale channels.

UI Redesign porting over TNF's in-store visual language to their web presence.
Role
  • Secondary Research
  • UI Design
Result
Consistent visual language between online and in-store. UI + microinteractions communicate identity of bold exploration. Navigation architecture improved overall.
Year
2021

Platforms
Desktop, Tablet, Mobile
The North Face Slide
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E-commerce UI | Current State
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Exploration
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