I'm Steven,

A product designer connecting people with their curiosity to explore.

I design products and systems that help people create, build skills, and access useful services and capabilities more easily. My work spans creative tools, learning experiences, and enterprise platforms, combining systems rigor, visual craft, and hands-on prototyping to shape experiences that can scale.

Steven Chu smiling in a white shirt, custom overalls, and oxford dress shoes

INDEPENDENT PRODUCT · 2026

BodyMap

Movement teachers often rely on spoken corrections that students struggle to retain after class. I designed and independently built BodyMap to turn student videos into clear, visual coaching feedback that instructors can annotate, review, and share. The working beta launched in three weeks.

Try BodyMap
A BodyMap pose-correction annotation over a kicking figure, with coaching callouts for "Point the big toe" and "engage and extend," and a before/after toggle.

FINANCIAL SERVICES · DESIGN SYSTEMS

Financial-services platform

A shared banking platform needed to reflect the identities of independent banks and credit unions without fragmenting into separate products. I architected institution-level theming logic that could translate each institution’s palette into accessible semantic roles while preserving one shared product foundation.

Details available in interview.

BOSE · DESIGN SYSTEMS

Bose Design System

Bose teams were designing and shipping across a growing ecosystem of commerce experiences without a sufficiently shared product foundation. I owned the design system and developed the foundations, components, and patterns that helped design, content, and engineering teams work from a more consistent model.

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A visual overview of the Bose design-system foundation.

MOTIF · PRODUCT, BRAND & SYSTEMS

Motif Photos

As R.R. Donnelley moved from B2B printing into direct-to-consumer photo products, Motif needed a brand and digital system that could support a growing global experience across its app, web, and marketing channels. I led the redesign and built shared design and content systems that brought those touchpoints into a more consistent model. By introducing component-based content architecture, I reduced web production time by 98.7% and saved approximately $200K annually.

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Motif photo-printing product and design-system work.

UNIQLO · SERVICE DESIGN & UX ENGINEERING

UNIQLO Email Workflow

UNIQLO wanted to create more personalized email content, but two designers were already at capacity manually coding a daily national send. I redesigned their production workflow and built a reusable coding system that reduced email build time from 40 minutes to 5 minutes. The team tripled weekly output without added budget or interrupting its regular launch calendar.

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Internal email code-generation workflow created for UNIQLO designers.

MARIE FORLEO · UX STRATEGY & INFORMATION ARCHITECTURE

Marie Forleo

Marie Forleo’s audience often arrived through isolated blog posts or videos, but the site did not yet guide aspiring entrepreneurs from inspiration toward the confidence and readiness to enroll in B-School. I restructured the content ecosystem and designed pathways across MarieTV, editorial content, and course experiences that supported discovery, trust, and action. The resulting architecture tripled entry points to MarieTV and continues to support the platform’s growth more than a decade later.

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Responsive content and learning experience designed for Marie Forleo.

Services

User-Centered Design

End-to-end product research and iterative design process, going from 0-1 and 1-X, and solutions rooted in inclusivity and flexibility.

Front-End Development

10+ years developing fast, modular, responsive e-commerce and marketing websites. Shopify Accelerator & Shopify Expert certified.

Brand Growth Strategy

Drive growth, conversion, customer satisfaction and brand trust through data-driven testing.