Work

Bose teams were working from a monolithic design library with 2,000+ components, recurring production defects, and inconsistent implementation logic.

I led remediation of the canonical components behind visible site issues, helping the team eliminate 90 defect overrides within three months. I then restructured the library architecture, modernized legacy components, and established clearer foundations, patterns, and governance.

A venture capital firm was expanding its communications across presentations, social channels, conference materials, and editorial content.

I extended the visual language into a flexible system that kept each format recognizable while adapting to its audience and context.

Motif’s customer-acquisition experience spanned its marketing website, email communications, and brand touchpoints across 32 countries. New web pages depended on a one-off production process across design, content, engineering, QA, and an external development partner, limiting how quickly the team could respond to campaigns and customer needs.

I led the brand and marketing experience redesign and introduced a reusable component and content architecture that reduced page production to roughly three hours and recovered an estimated $200K in annual cross-team capacity.

UNIQLO wanted to create more personalized email content, but two designers were already at capacity manually coding a daily national send.

I redesigned their production workflow and built a reusable coding system that reduced each email build from 40 minutes to 5. The team increased output from 7 to 21 emails per week without added budget or interrupting its regular launch calendar.

The North Face’s ecommerce experience did not carry the confidence or sense of exploration found in its stores and field storytelling.

I explored a responsive UI direction that translated the brand’s bold visual language into product discovery, navigation, and microinteractions. The concept connected online shopping more closely to the brand’s adventure-led identity.

Marie Forleo’s audience often entered through individual blog posts or videos, but the site did not guide aspiring entrepreneurs across its editorial, video, and course experiences.

I restructured the content ecosystem and designed pathways that helped visitors move from discovery toward confidence and readiness to enroll in B-School. The new architecture tripled entry points to MarieTV and continues to support the platform more than a decade later.