Bose
Product Design Lead · Site Experience & Design Systems (IC, Level 4 - Staff Scope), 2024 - Present
Lead design systems and site infrastructure for Bose.com—spanning responsive architecture, accessibility, and cross-functional tooling, while influencing key PLP and product tile UX decisions.
Motif Photos
Design Lead (Brand, Web, Marketing), 2018-2023
Led the digital transformation for Motif, a global photo-printing service by R.R. Donnelley (Fortune 500)—live in 32 countries on iOS and Mac. Brought component-based architecture to marketing and engineeringomponent-based architecture to marketing and engineering&emdash;operationalizing a shared model for scalable, reusable UI, and improving UX consistency, responsiveness, and site performance..
Uniqlo
UX Engineer, 2017 - 2018
Developed a coding automation tool through contextual research and service design to help the 6 person team eliminate user error when developing emails, meet production goals, and increase email personalization.
Marie Forleo
UX Consultant, 2015
Marie Forleo is a multimillion-dollar online education platform for entrepreneurship endorsed by Oprah & Richard Branson with students in 148 countries and 609+ job industries - I led strategy, information architecture, and wireframing to transform MarieForleo.com from a basic Wordpress blog into a fully-developed learning resource hub which has helped 55,000+ students pursue entrepreneurship. The site format quickly became a template replicated by industry competitors.
Steven Chu Studio
UX & Shopify E-commerce Consultant, Sept 2010 - Dec 2017
Launched and managed Shopify stores for e-commerce brands including: Marissa Webb, former Global Creative Director of Banana Republic and J. Crew; a gold and diamonds jeweler; and consulted for Mary Kate & Ashley Olsen, MONSE, S. Rothschild, and Steven Alan.